Hop aboard the Jerry Report newsletter to read all the round ups and rundowns of 2020. Prep you and your team with the trends and to-dos for 2021. ?
? SEO and Google have fundamentally changed our world. More direct to consumer brands, higher search engine saturation, and a more competitive SEM environment.
? Next year’s SEO trends include AI, EAT content, and predictive search.
? Seven ways to combine SEO and PPC next year:
- Identify keyword traps
- Share PPC info with the SEO team
- Rehash your landing pages
- Aim high for SERP
- Find keywords throughout buyers’ journey
- Use research and insight to update wording
- Use PPC results to improve SEO
✔️ Make a goal of having these 5 basic email automations this year:
- Abandoned cart
- VIP customer
? The best social campaigns of this year? We have the classic #ShotOniPhone, the mournful #RIPPeanut, and the relatable #CouldUseABeer.
? What happens to @POTUS when @realDonaldTrump leaves the office? Twitter will ask followers of @POTUS and @WhiteHouse if they want to keep following the accounts. Then, follower count for both accounts will be reset to zero.
? Ten COVID-19 big data stories of 2020 include devs being asked to create AI tools, Google making datasets free, and data predicting hospital bed capacity during outbreaks.
? Sharing data sets will help AI to create knowledge. It’s big brain time people.
?? Business-aware designers know:
- The fundamentals of business
- The industry and competition
- Their business tools
- How to communicate with data
- How to talk biz lingo
? Most of the best design apps of 2020 … are on Apple products. But that doesn’t mean you shouldn’t check out the expectation-exceeding Illustrator for iPad, the more-than-a-touchup Artleap app on iPhone, or the VR Super You app for iPhone.
? Time to play Trump vs brands. The Prez messed with a lot of brands in 2020, and he didn’t win all the fights he chose.
? Market to millennials next year by:
- Standing for something more
- Concentrating on social
- Making good reviews easy
- Highlight user-generated content
? The New Year Swirl: You gotta start the new year with a clean liquor cabinet, and you’ll be hungover on the first, so mix every opened bottle you have into the biggest cup you own and swirl away.
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