Multi-Touch Revenue Attribution

Multi-Touch Revenue Attribution is a method of assigning credit for revenue generated to the individual marketing channels that contributed to it.

Multi-Touch Revenue Attribution is a method of assigning credit for revenue generated to the individual marketing channels that contributed to it. It is used to help determine which marketing channels are most effective at generating sales and leads. Multi-Touch Revenue Attribution can be used to assign credit to a single marketing channel, or to multiple channels.

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