Middle of the Funnel (MOFU)

Middle of the Funnel (MOFU) is a phase in the sales process that occurs after the lead has been qualified and before the sale is closed.

Middle of the Funnel (MOFU) is a phase in the sales process that occurs after the lead has been qualified and before the sale is closed. It is often used to describe the stage in which the customer is actively considering their options and making decisions about which product or service to buy.

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