Marketing Research

Marketing research is the process of gathering, analyzing, and reporting information about a target market, its needs and wants, and the competitive environment.

Marketing research is the process of gathering, analyzing, and reporting information about a target market, its needs and wants, and the competitive environment. It is used to help organizations understand their customers and identify potential markets for their products or services. Marketing research can be conducted through surveys, focus groups, interviews, or by analyzing consumer data.

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