Lifetime Value (LTV)

Lifetime Value (LTV) is a calculation that estimates the amount of money a company expects to earn from a customer over the course of their relationship with that customer.

A Lifetime Value (LTV) is a calculation that estimates the amount of money a company expects to earn from a customer over the course of their relationship with that customer. LTV takes into account how much a customer spends over time, as well as the likelihood of that customer returning or referring others to the company.

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