Lead Magnet

A lead magnet is a piece of content, typically an ebook, white paper, or cheat sheet, that is offered to website visitors in exchange for their contact information.

A lead magnet is a piece of content, typically an ebook, white paper, or cheat sheet, that is offered to website visitors in exchange for their contact information. The goal of a lead magnet is to entice people to provide their contact information, which can then be used to build a list of potential customers or clients.

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