Gross Rating Points

Gross Rating Points (GRP) is a term used in advertising and marketing. It refers to the number of people who see an ad or commercial, regardless of whether they interact with it. GRP is usually calculated by multiplying the number of viewers by the average frequency with which they see the ad.

Gross Rating Points (GRP) is a term used in advertising and marketing. It refers to the number of people who see an ad or commercial, regardless of whether they interact with it. GRP is usually calculated by multiplying the number of viewers by the average frequency with which they see the ad.

Leave a Reply

Your email address will not be published.

Glossary Quicklinks

Free Growth Strategy Session

Our Services

Our Industries

Table of Contents