First-Mover Advantage (FMA)

First-mover advantage (FMA) is a marketing term for the advantage that a company has when it is the first to enter into a market. This advantage can be due to several factors, including reduced competition, the ability to set prices, and the ability to establish a dominant market share.

First-mover advantage (FMA) is a marketing term for the advantage that a company has when it is the first to enter into a market. This advantage can be due to several factors, including reduced competition, the ability to set prices, and the ability to establish a dominant market share.

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