Effective Cost Per Thousand Impressions (ECPM)

An effective cost per thousand impressions (ECPM) is the metric used to measure how much it costs to generate 1,000 impressions on a website or online advertisement. This metric is used to help businesses determine whether or not a campaign is effective and profitable.

An effective cost per thousand impressions (ECPM) is the metric used to measure how much it costs to generate 1,000 impressions on a website or online advertisement. This metric is used to help businesses determine whether or not a campaign is effective and profitable.

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