If you’re on the fence about investing in SEO for plastic surgeons, this post is for you. We’ve compiled a list of SEO’s prominent benefits, from boosting your website traffic to increasing leads and conversions.
1. Improves digital marketing ROI
SEO can help improve your digital marketing ROI in a few ways. First, it can help you attract more visitors to your website, which can then be remarketed to, and converted into leads and customers. Additionally, SEO can help you generate more qualified leads, as people who are searching for your services are already interested in what you offer. This results in a higher conversion rate and a lower cost per acquisition (CPA). Overall, SEO can help you achieve a higher ROI for your digital marketing campaigns.
2. Increases Organic Discovery & High-Quality Website Traffic
One of the most common benefits of SEO is increased organic traffic. “Organic traffic” refers to the number of people who visit your website without clicking on an advertisement. The 2 primary ways to increase organic traffic are by ranking higher in search engine results pages (SERPs) and ranking for more keywords. You’re more likely to get clicks from interested searchers when you rank higher. And, when you rank for more keywords, you’re more likely to get long tail keywords that are earlier in the buying cycle. This leads to increased brand awareness and website traffic that is high-quality and relevant.
3. Measurable results from SEO Efforts
SEO is one of the easier aspects of digital marketing to measure. With the right tools, you can quickly track your progress and see results from your efforts. Several tools and metrics can be used to measure your SEO progress, including impressions in the SERPs, Clicks from SERPs visitors to the site, interactions with the site, leads generated from organic search, conversion rate, and cost per acquisition (CPA). Tracking these metrics over time will help you determine which SEO tactics are most effective for your business.
Visitors to the Site & engagement
Engagement metrics like time on site, pages per session, and bounce rate can be tracked in Google Analytics. Generally speaking, visitors who come to your website from organic search are more engaged than those who come from other sources, like paid search or social media. This is because they’ve already shown an interest in what you offer by searching for it, and they’re more likely to convert into leads or customers.
Phone calls or consultations scheduled on the site or through Google Business Profile
If you’re tracking phone calls or consultations scheduled on your website, you can see how many of those are coming from organic searches. This is a good metric to track because it shows the direct impact of SEO on your business.
4. Promotes your company around the clock
Your optimized website offers your services around the clock to those who are searching outside of normal business hours. For some practices, this can be a significant benefit as they can continue generating leads and sales even when closed.
Reach consumers on their terms
With SEO, you’re not trying to reach consumers with a billboard that they spot when leaving town for the weekend. You’re reaching them when they’re actively searching for your services online. This allows you to connect with consumers on their terms and gives them the information they’re looking for when they’re most interested in it.
Builds trust & credibility
Ranking higher in search engine results pages (SERPs) helps build trust and credibility with potential customers. When searchers see your website listed as a top result, they perceive your business as more credible and trustworthy. This is especially important for small businesses that may not have the same level of brand recognition as larger companies.
5. Targets every stage of the buying funnel
SEO can help you target every stage of the buying funnel, from awareness to consideration to purchase. You can reach consumers at every stage of their journey by ranking for various keywords. This is especially important for small businesses that may not have the same level of brand recognition as larger companies and increases brand awareness.
6. Generates more leads, sales, and market share
SEO can help you generate more leads, sales, and market share by ranking higher in search engine results pages (SERPs) and ranking for more keywords. You’re more likely to get clicks from interested searchers when you rank higher.
7. Maximizes the success of your PPC campaigns
If you’re running a pay-per-click (PPC) campaign, SEO can help you maximize your success by ensuring that your ads are targeting the right keywords. You want to ensure that your PPC ads and keywords are closely aligned so that you’re not wasting money on ads that no one is searching for.
8. Improves local marketing efforts for all services
SEO can improve your local marketing efforts by helping you rank higher in the map search results. When potential clients search for your services online, they’re more likely to find your business if it’s listed as a top result. 42% of local searches involve clicks on the Google Map Pack.
SEO can be an extremely effective digital marketing tool for growing your business. It helps you reach potential clients who are most interested in your offer and can help increase trust and credibility with those consumers. If you’re not already implementing SEO, now is the time to start! Our team of experts is ready and waiting to help you get started.